mac duggal cocktail dress and Party Dresses Sleekly seamed on a streamlined bodice with long sleeves Mac Duggal 21045 Tweed Cocktail

How the brand behind #TheDress monetised viral success Whether you thought it was blue and black or white and gold, one certainty was that #TheDress received a lot of global attention, so how does a brand capitalise on unexpected social media fame

Its asymmetrical neckline and long sleeves create an elegant and sophisticated contrast, while the delicate beaded embroidery adds a spectacular sparkle

Aber vorsicht: Suchtpotenzial

Liturgical Praise dance costume allows for ease of movement

"It offers all-day support, and the greatest aspect is that it lifts your natural breast tissue to the height, as though you are wearing a bra, stops movement and creates the shape you want." Now keep scrolling for Eloise's recommendations, plus the best-selling bras for backless dresses from Net-a-Porter, Figleaves, Marks and Spencer and Amazon