"Belle from Beauty and the Beast ." AdvertisementADVERTISEMENT According to Natalie Kingham, fashion and buying director at Matches Fashion: "If you look back through fashion history, designers like Dior and Chanel in the '50s included yellow in their collections and it was a popular color in the 1960s, after which it slightly fell out of favor." Beyoncs Lemonade moment sparked yellows comeback tour, with notable women subsequently championing the color at high-profile events
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