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Earlier versions were more like camisoles or vests with vertical boning to create a monobosom

1949 Dorothy Shaver, president of Lord and Taylor department store, launches a line of casual but elegant sportswear dubbed The American Look. It is based on an earlier advertising campaign featuring designs by Claire McCardell, Clare Potter, and Bonnie Cashin

The square neckline frames your dcollet and adds a touch of femininity, while the ruched detailing on the bodice enhances the charming milkmaid look

A blue mother of the bride dress is a choice steeped in elegance and grace