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[7] Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, [23] and, by 1 March, the original BuzzFeed article had received over 37 million views

This dyeing method enables you to maintain a very hot dyebath for the duration of your dyeing so you can get the darkest color possible

Overall, cognac shades can help you achieve an effortless and chic look while adding a touch of warmth to your outfit

You can always rent a dress from a place like Rent the Runway

How to Style: : A crisp button-down or blazergo monochrome or inject a pop of color